Forward Detailing
2021 —
2022
categories
Branding
Front end web design
Digital content strategy
SEO
SEM
Forward Detailing is an employee-owned premier and mobile detailing specializing in the auto industry. The hard work and passion in each service appointment guided the brand's messaging, the visual identity reflected a premier solution for all driver types. The tactical marketing efforts and web design proved a small employee-owned business can scale a brand out to a wide omni-channel strategy.
For a complete view of the website and style guide in-use, please follow the links below.
Branding
Style Guide
Web Design
Social Media Content
Other Brand Collateral
SEO/SEM
Comparing to the industry vertical averages in Forward's locale*
Bounce rates achieved are as follows:
19% below average for direct traffic*
61% below average for organic traffic*
54% below average for referral traffic*
26% below average for email traffic*
19% below average for direct traffic*
61% below average for organic traffic*
54% below average for referral traffic*
26% below average for email traffic*
Referral traffic:
13% of All Users & with a 3.25% conversion rate
13% of All Users & with a 3.25% conversion rate
Paid traffic:
60% of All Users with a 3.32% conversion rate
60% of All Users with a 3.32% conversion rate
Direct & Organic traffic:
22% and 5% of All Users with a conversion rate of 4.77% and 11.86% respectively
22% and 5% of All Users with a conversion rate of 4.77% and 11.86% respectively
Ad Landing Page:
4.95% conversion rate for completed appointments booked
4.95% conversion rate for completed appointments booked
Overall:
Positive ROI of 28.23% was achieved.
Positive ROI of 28.23% was achieved.
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