Promotional material for a bi-weekly summer event called College Nights on Cross St. An event nearing Eastern Michigan University.
The approach was simple: Express the theme of each unique event through different visual elements. All while maintaining a visual hierarchy that captures attention and then retains info second.
The functional aesthetics of a foam party include bubbles, chromatic colorways, and a mindful set of type.
For the second event, a Christmas in July, a vintage theme was to be appropriated. The best theme to appropriate is one created through appropriation - National Lampoon-esque. Created in satire, the posters' typefaces are set to be portrayed in the same era of the design as well as the colors. The outcome was a sarcastic display of the appropriated holiday in the summer.
The third poster is for the venue's Halloween event. With the vintage aesthetic being a success at bringing awareness for the Christmas in July event, the third poster also adopted this style. A fun style approached with caution and grime was created by reenacting physical materials like stickers. Halftone textures and printing errors mimicked are seen throughout the poster all while maintaining legibility.
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