As a new startup in the automotive detailing industry, the company had a treacherous competitive landscape to navigate being in the center of the U.S. automotive industry.
With a complete research phase, a branding system was designed to attract its target audience while remaining welcoming to the rest. Its positioning is aided with digital marketing tactics and further branding efforts to help carve out a perfect place to grow within the fierce marketplace.
As a mobile detailing company, the website was the home base. It's designed and deployed with Webflow, completely capable of booking appointments and tracking conversion data to visualize the customer journey. With a content strategy fleshed out; paid advertising, newsletter marketing, and use of social media helped pave the way for new bookings starting at brand awareness through direct and indirect traffic.