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College Night on Cross St

College Night on Cross St

Promotional material for a bi-weekly summer event called College Nights on Cross St. An event nearing Eastern Michigan University.

The approach was simple: Express the theme of each unique event through different visual elements. All while maintaining a visual hierarchy that captures attention and then retains info second.

The functional aesthetics of a foam party include bubbles, chromatic colorways, and a mindful set of type.

For the second event, a Christmas in July, a vintage theme was to be appropriated. The best theme to appropriate is one created through appropriation - National Lampoon-esque. Created in satire, the posters' typefaces are set to be portrayed in the same era of the design as well as the colors. The outcome was a sarcastic display of the appropriated holiday in the summer.

The third poster is for the venue's halloween event. With the vintage aesthetic being a success at bringing awareness for the Christmas in July event, the third poster also adopted this style. A fun style approached with caution and grime was created by reenacting physical materials like stickers. Halftone textures and printing errors mimicked are seen throughout the poster all while maintaining legibility.

Venue

  • West Cross Station, Eastern Michigan University

POSTER INFORMATION

  • 18" by 24" printed on kraft-tone & digital